hands-on entrepreneurship, innovation and strategic marketing
WE ARE HERE TO HELP
You may be a founder, a CEO, a head of department or part of a venture capital fund. There maybe a specific project in mind or a feeling that you need an extra pair of hands to help with something.
The good news is we are not afraid to get involved in the execution. We are really flexible and we don’t get bogged down with rigid process or contracts!
We work with clients and agencies for as little as a day or for longer-term projects on a retention.
Here’s a summary of our core capabilities:
OUR CORE CAPABILITIES
Are you lacking some entrepreneurism?
Sometimes the culture, ways of working or the skills in the business means the focus is on the existing ways of doing things. Adding some entrepreneurism may help by inject new energy, or provide a catalyst for change or just offer a different perspective.
Do you have plenty of ideas but need help with getting buy-in or turning them into reality?
Your business may just be an idea, it could be growing, stagnant or in decline. We believe innovation should always be at its core, to leverage your existing capability, identify spaces to own and to grow into.
Do you need help refining your brand or even creating a new one?
A clear brand strategy and positioning in the market in the eyes of your customers is key. Our brand tools will help define and challenge your existing thinking.
Or you may be looking for ways to improve the communication and understanding of your business, its offer and values to key stakeholders. We can articulate what you are all about, so it can be communicated easily and consistently.
Do you need help evolving and refining your business?
It could be that you are seeking new growth channels such as new distribution in major retail chains such as Tesco or Boots.
What about international expansion and new market entry or trading with Amazon, Tmall, JD.com or distributors?
Do you need help with fundraising and are you pitch ready?
Or is it time to stand back and re-evaluate what you are doing today for the future health of the business.
OUR GUIDING PRINCIPLES
Unlocking Potential
We value being independent-minded, unconventional and non-conformist.
Imagination
We encourage creativity, innovation, and the courage to go against the grain when necessary.
Adding Value
We want to be admired for our ability to challenge the status quo and bring about positive change.
WHO WE ARE
All projects are led and devised by Mark Critchley, who has over 25 years’ experience in brand, product innovation, strategy, and insight, both within the UK and globally.
As founder & CEO, Mark founded his own international D2C & B2B consumer healthcare business and has worked on some of the world’s most famous food, health and wellness brands.
From start-up, to SME and blue-chip plc, operating at board level and having worked up through the ranks, Mark has learnt from the ups and downs, the mistakes and the successes.
Mark works with a long-standing team of highly experienced insight gathers, strategists and game changers.
At Maverick & Me, we value hard work, a can-do attitude, respect, integrity energy, capability and being prepared to stick your neck out to get effective results.
We look forward to working with you.
PAUSE FOR THOUGHT - THE MAGIC CARPET
some of the BRANDS WE HAVE worked WITH
HEAR FROM THE PEOPLE WE HAVE WORKED WITH
Martyn Ward: Partner - Ward Hagon LLP
When we worked together, Mark came to the UK business from Group and quickly made his mark and settled in. He helped drive innovation to ensure our top line development was kept in line with the strategy. He is incredibly creative and strategic but in addition to that he follows through to ensure that ideas become reality.
Jim Primrose - Business Owner
Mark's forward thinking style transformed the views of many of his colleagues in UK Sales. His vision for all SSL Brands (not just Durex & Scholl our Global Brand Leaders) also our local OTC portfolio was in my opinion ground breaking. His vision covered all categories / brands across all channels with a cohesive strategic plan to deliver on it. A Visionary Marketer who trully understands the diversities of the modern FMCG market place.